THE HOOK
A K-pop idol. A Korean dessert cafe. Three SEA markets. One operator that handled everything from
lease negotiation to Yahoo News coverage.
THE CLIENT
PLUSEIGHTTWO — co-founded by BTOB member Eunkwang, Kwak Keon-hee & Joey Tan. Korean
dessert cafe specialising in siltarae bingsu. Launched Singapore Jan 2018.
Verified by: Yahoo News Singapore + Joey Tan endorsement
THE PROBLEM — fill in
What did they not know about operating in Singapore/SEA?
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What would have cost them more without Freakyyy?
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What risks did they face?
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WHAT FREAKYYY DID
• Venue sourcing — Rendezvous Gallery, Bras Basah
• Company incorporation in Singapore
• Landlord negotiation — favourable lease terms
• Fit out period rental savings — [fill in: weeks/$ saved]
• PR & media — secured Yahoo News Singapore feature
• Celebrity guest coordination — Nat Ho & Jae Liew at opening
• Grand opening event management• Brand localization — Korean concept adapted for SEA
• Multi-market rollout — Malaysia & Indonesia
THE RESULT — fill in
Markets entered:
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Cost saved (rental, fit out, vendors):
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Media coverage secured:
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Sales/footfall at launch:
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Exit: business sold in [year]
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JOEY'S ENDORSEMENT
Endorsed by Joey Tan, Co-founder PLUSEIGHTTWO
Joey's quote:
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